Testimonials and referrals are valuable for building credibility and attracting new clients. Here’s how to collect strong testimonials and leverage referrals to grow your freelance writing business.

1. Request Testimonials After Successful Projects

After completing a project, ask the client if they’d be willing to provide a brief testimonial. Make it easy by suggesting specific aspects they could mention, such as your reliability, communication, or the quality of your work.

2. Showcase Testimonials on Your Portfolio

Display client testimonials prominently on your portfolio website or LinkedIn profile. Positive feedback builds trust with potential clients and shows that others have been satisfied with your work.

3. Ask for Referrals

When you have a good relationship with a client, let them know that you’re open to new projects. Clients who are happy with your work may refer you to colleagues or other contacts who need similar services.

4. Provide an Excellent Experience

Going above and beyond for clients increases the likelihood that they’ll recommend you. Exceeding expectations on projects often leads to positive reviews and referrals.

5. Stay in Touch with Past Clients

Periodically follow up with former clients, sharing updates or checking in to see if they need further assistance. Keeping connections warm can lead to future referrals and projects.