SEO (Search Engine Optimization) is a valuable skill that can make your writing more appealing to clients. Here’s a beginner’s guide to writing SEO-friendly content as a freelance writer.

1. Understand Keyword Research

Keywords are the words or phrases that people type into search engines. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords that clients want to rank for in search results.

2. Optimize Headlines and Subheadings

Incorporate primary keywords naturally into your headlines and subheadings to improve readability and SEO. Well-structured headings help search engines understand the content hierarchy.

3. Use Keywords Naturally in the Content

Avoid keyword stuffing and focus on using keywords naturally throughout the content. Aim to include the main keyword in the introduction, a few body paragraphs, and the conclusion for better optimization.

4. Include Internal and External Links

Linking to relevant articles on the same website (internal links) and high-quality external websites improves SEO and provides added value to readers. It also signals to search engines that your content is connected to reputable sources.

5. Write for Readers First, SEO Second

SEO writing is about balance. Make sure your content provides value, is engaging, and addresses the readers’ needs, as high-quality content is prioritized by search engines.