Pitching is a crucial part of a freelance writer’s job. It’s your chance to sell your skills and ideas to potential clients, so it’s essential to get it right. Here are the top do’s and don’ts to help you master the art of pitching.

The Do’s of Pitching

1. Research the Client

Before sending a pitch, research the client to understand their brand, target audience, and content needs. A well-researched pitch is more likely to catch their attention and show that you’re serious about helping them.

2. Personalize Your Pitch

A personalized pitch stands out from generic, copy-paste messages. Use the client’s name, mention specifics about their business, and explain how you can add value.

3. Offer a Solution

Clients are looking for solutions to their problems. Highlight how your writing can help them achieve their goals, whether it’s increasing engagement, driving traffic, or establishing authority.

The Don’ts of Pitching

1. Don’t Send a Generic Pitch

Avoid sending the same message to every potential client. This can come across as unprofessional and reduces your chances of landing the job.

2. Don’t Over-Promise

Be realistic about what you can deliver. Over-promising might win you a gig, but it can hurt your reputation if you fail to meet expectations.

3. Don’t Ignore Follow-Ups

If you don’t hear back, it’s okay to send a polite follow-up after a week or two. This shows professionalism and keeps you on their radar.